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HerLocal  Market

Herlocalmarket is an e-commerce initiative that links female farmers and traders in rural African communities with domestic and international buyers to enable them to sell more of their products at competitive prices. Through our work, household consumers, manufacturers, businesses and wholesalers get unadulterated food produce at the lowest prices possible.

We are reinventing how e-commerce is utilized in order to support the reduction of poverty, hunger, inequality, and post-harvest waste, as well as foster digital equity and food security.

Our system encourages seamless delivery from sellers to customers while discouraging price padding and the potential for adulteration along the supply chain.

To foster digital inclusion, our rural sellers are trained and equipped with internet-enabled devices to carry out e-commerce, while our team carries out marketing of the products, fosters delivery, manages the web application, and serves as a bridge for quality assurance and issue resolution between sellers and buyers.

If our consumers don't receive the high-quality products they requested at the best prices, we will refund their money.
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Our Goals


Our goal is to create a continent where farmers earn more and consumers pay less.

Our Approach

Digital Inclusion & Capacity Building: We equip our sellers with the knowledge and digital technology required to carry out sustainable agriculture and grow their businesses in the fast-growing digital economy.
Real-time Information: We provide our sellers with real time market and weather information
Packaging: We assist our sellers to package their products using eco-friendly materials
Logistics support: We facilitate the movement of goods from buyers to sellers in a safe and timely manner
Customer Support: We deliver excellent customer support, tailored to our customers needs or inquiry
Financial Services: We facilitate access to tailored financial services such as micro-loans, health insurance, agriculture insurance, and long-term savings plans for our sellers

Value   Proposition for Customers


Value Proposition for Sellers

Poverty Reduction We support our sellers in increasing sales of their goods at profitable prices. Also, in order to promote excellent health and well-being alongside the success of their businesses, we facilitate their access to health insurance and long-term savings plans so that they can live healthy lives even as their businesses prosper.
Digital Inclusion Our sellers have access to the knowledge and technology required to grow their businesses in the fast-growing digital economy.
Social Inclusion Our sellers are able to interact with buyers from outside their immediate communities, integrating them into society as a whole.
Business Scale-Up We support our sellers with the knowledge, tools, business finance, and/or supply credit required to grow and scale their businesses.
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Your favourite local product is just a click away. Buy fresh, eat fresh

Redefined e-commerce. Shop directly from rural female sellers